Every year hundreds of dogs die in hot vehicles. To help bring awareness to this issue, we teamed up with Earth Paws and created Hot Hounds—the first and only car-baked dog treat. After being baked inside a 70°C vehicle on a hot summer day, the treats were packaged and sold in-store and online. All proceeds from their sale were donated to the SPCA.
The treats became a hot topic of discussion for media outlets and known animal lovers across North America.