The Fairtrade
Banana Stamp
Revealing dark truths about the banana industry, one bruise at a time.
Problem
Only 1% of bananas in Canada are Fairtrade, which means they are at risk of potential human rights violations and poor environmental practices.
Only 1% of bananas in Canada are Fairtrade, which means they are at risk of potential human rights violations and poor environmental practices.
Solution
We created a stamp to hijack banana bruises and turn them into a powerful lesson about fair trade.
We created a stamp to hijack banana bruises and turn them into a powerful lesson about fair trade.
We stamped bananas in grocery stores across the country.
Consumers discovered the jarring messages and were compelled to take action.
These consumers targeted Canada’s largest retailers with requests for fair trade bananas, prompting some to respond.
